We are just in the beginning stages of actively practicing anti-racism in our organization. Our intention is to share what we are doing so as to hold ourselves accountable and to encourage other people and organizations to join us in this endeavor.
The following actions are currently in progress…
We are humbled by how much we have to learn and unlearn about white supremacy, systemic racism, and our country’s history of slavery, colonialism, and genocide against Black, Indigenous, and People of Color. We are reading, listening, and learning as much as we can from Black authors and thinkers. We are also participating in white caucuses and affinity groups to help understand our white privilege, racial bias, and unconscious complicity in white supremacy.
We muted our marketing efforts
We discontinued our email marketing, Google ads, and Facebook ads in the wake of George Floyd’s murder to make more space for the racial justice movement and #amplifymelanatedvoices. We resumed our marketing efforts on 9/1/2020.
Contributing resources to support BIPOC communities
+ We made a commitment to donate 10% of all coaching programs purchased in July 2020 to organizations that support racial justice. This amounted to a total donation of $2,100 to 100% College Prep Institute.
+ We made financial contributions to the Black Organizing Project in Oakland and the Black Visions Collective in Minnesota in June 2020.
+ We donated 1% of 2019 profit to organizations that support Black Indigenous and People Of Color.
+ Adrian has been volunteering as a mentor through College Beyond since 2018. College Beyond helps underserved students enter and complete college.
+ Adrian has been volunteering as a mentor through Students Rising Above since 2020. Students Rising Above supports first-generation college students from underrepresented communities to gain access to college education and build successful careers.
+ Adrian volunteered as a curriculum design consultant to support the Notifica App in creating an online training program. This project was done in collaboration with the Full Circle Fund from 2019-2020.
Implementing a scholarship program
We developed a scholarship program to make coaching accessible to a more diverse community.
The following actions are planned but not yet acted upon. We look forward to moving these actions into the first section of this document.
+ Hiring a more diverse team of coaches inside of A Path That Fits.
+ Investing a larger percentage of our annual budget in BIPOC owned businesses and consultants for things like marketing, editing, and business development.
+ Building a referral network that includes more BIPOC career and life coaches, career strategists, and psychologists.
+ Featuring the wisdom of BIPOC career experts and thought leaders in our online course and the resources that we make available to clients.
+ Highlighting the success stories of BIPOC clients in case studies.
+ Revising our web copy, online course content, and marketing materials to be anti-racist and more inclusive.
+ Committing a percentage of annual profits to be donated to BIPOC communities.